Strengths
- Cooperative
- Commitment to serving members
- Expert staff
- Loyal customers
- High quality of products
- Many products lines
- Trustworthy brands
- Community focused
- Socially Responsible
- Environmentally Sustainable
- Innovative
- Inclusive
- Stewardship
- Commitment to continual improvement
Weaknesses
- Expensive prices
- Only 21 locations in Canada
Opportunities
- Expansion (International)
- Increased partnerships
- Increased Environmental and Social Responsibility
- Keeping up with Web-based, social media trends
Threats
- Threat of new entrants into the market
- Increased competition
- COVID-19