Mountain Equipment Co-op (MEC) SWOT Analysis

Strengths

- Cooperative

- Commitment to serving members

- Expert staff

- Loyal customers

- High quality of products

- Many products lines

- Trustworthy brands

- Community focused

- Socially Responsible

- Environmentally Sustainable

- Innovative

- Inclusive

- Stewardship

- Commitment to continual improvement

Weaknesses

- Expensive prices

- Only 21 locations in Canada

Opportunities

- Expansion (International)

- Increased partnerships

- Increased Environmental and Social Responsibility

- Keeping up with Web-based, social media trends

Threats

- Threat of new entrants into the market

- Increased competition

- COVID-19